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Knowing the Retailers’ Tricks

We all know that supermarkets are out to get us - but we all fall into the same old traps of buying “bargains” from the end caps and putting stuff we don’t need into our shopping cart over and over again. But here are a few more tricks retailers use - if you are aware of them, then there’s a better chance that you can avoid their traps.

  • If you don’t buy it now, you won’t be able to buy it - some retailers (especially of clothing and other non-perishables, for example) deliberately keep you guessing about which items will still be there on the shelves the next time you come back to the store. They want you to feel pressure - if you don’t buy it now, maybe you’ll never see it again.
  • You really need ten jars of this - the buying in bulk trap is a tricky one, because sometimes buying a bulk offer is a really smart thing to do. You should ask yourself if you really need a large quantity of the product - will you use it within a reasonable time frame, and will you remember it’s in the cupboard. You should also check if it is actually a good deal - sometimes it won’t be.
  • You must have this appliance - advertising or demonstrations that show you how useful a product is are forgetting one important thing: until that moment, you have survived perfectly well without this product. Remember that fact and you’ll come home with fewer new-fangled devices that you don’t end up using.

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This entry was posted on Friday, January 1st, 2010 at 3:52 pm and is filed under Shopping. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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